Mobile website, email, ads & customer database – on brand yet locally maintained.

Your franchisees should be your local marketers. To do so, they need tools that allow them to connect with customers in their own voice and on a personal level. They need flexibility combined with oversight so they stay on brand. And they need it to be simple and quick to implement. Foundry Local’s zeeDashboard solves these challenges with four distinct yet integrated tools:


Local Website

Quickly launch individual location websites and provide local managers with controls to update them.

  • Franchisees work from a library of campaign assets you provide or add their own custom promotions

  • Functional pages tailored to your outreach needs including community pages, events calendar (with RSVP), photo galleries and more

  • Customers can become fans through easy opt-ins that build a franchisee’s database


Email Marketing

Localized email marketing gives customers pertinent, unique information versus generic, chain-wide messages.

  • Franchisees choose from campaign-relevant email templates, personalize the text and imagery and send them to their store’s mailing list

  • Customer database segmentation for specialized email targeting can also be done

  • Overview analytics show the effectiveness of each campaign


Ad Builder & Asset Manager

Provide the right starting point to help keep a localized message on brand and legally approved.

  • Locations choose from corporate-approved ad templates, modify specific elements and create print-ready files

  • Asset management tool serves up logos, graphics, imagery and training materials

Good for you. Good for your franchisees:

National Brand
  • Maintains brand consistency while allowing robust personalization options to franchisees

  • Increases revenue by increasing repeat traffic while reducing local marketing costs

  • Provides micro and macro reporting

Individual Locations
  • Integrates marketing tools into one platform for easier maintenance

  • Ensures campaigns are corporate-approved but personalized to their store

  • Provides easy-to-access reporting

zeeDashboard in Action Play Our Chick-fil-A Case Study
Why We Do What We Do IT’S NO SECRET
Let's Talk.

We know that no two companies have the same needs, but franchisors all share a unique set of challenges when it comes to empowering and overseeing franchisees.

We’d love to learn more about where your needs lie and see if our solutions are a fit.

Just fill out this simple email form or call 404-549-8897. No sales pitch – just some conversation and maybe a product demo. We think it could be good for both of us.