Mobile website, email, ads & customer database – on brand yet locally maintained.
Your franchisees should be your local marketers. To do so, they need tools that allow them to connect with customers in their own voice and on a personal level. They need flexibility combined with oversight so they stay on brand. And they need it to be simple and quick to implement. Foundry Local’s zeeDashboard solves these challenges with four distinct yet integrated tools:
Quickly launch individual location websites and provide local managers with controls to update them.
Franchisees work from a library of campaign assets you provide or add their own custom promotions
Functional pages tailored to your outreach needs including community pages, events calendar (with RSVP), photo galleries and more
Customers can become fans through easy opt-ins that build a franchisee’s database
Localized email marketing gives customers pertinent, unique information versus generic, chain-wide messages.
Franchisees choose from campaign-relevant email templates, personalize the text and imagery and send them to their store’s mailing list
Customer database segmentation for specialized email targeting can also be done
Overview analytics show the effectiveness of each campaign
Provide the right starting point to help keep a localized message on brand and legally approved.
Locations choose from corporate-approved ad templates, modify specific elements and create print-ready files
Asset management tool serves up logos, graphics, imagery and training materials
Good for you. Good for your franchisees:
Maintains brand consistency while allowing robust personalization options to franchisees
Increases revenue by increasing repeat traffic while reducing local marketing costs
Provides micro and macro reporting
Integrates marketing tools into one platform for easier maintenance
Ensures campaigns are corporate-approved but personalized to their store
Provides easy-to-access reporting
We know that no two companies have the same needs, but franchisors all share a unique set of challenges when it comes to empowering and overseeing franchisees.
We’d love to learn more about where your needs lie and see if our solutions are a fit.
Just fill out this simple email form or call 404-549-8897. No sales pitch – just some conversation and maybe a product demo. We think it could be good for both of us.