Campaigns created centrally, personalized by franchisees and seen by local customers.
Your campaigns are consistent chain-wide, but you know there’s room for personalization at the local store level. You also know that your franchisees want to have their own customer databases. Lastly, you know that customers prefer to connect with your stores in different ways. Foundry Local’s zeeCampaign was build specifically to address these challenges.
Quickly integrate digital campaigns with appropriate messaging and consumption method flexibility.
Your team or agency inputs campaigns into the library via desktop or tablet admin
Each campaign is crafted with messaging and imagery targeted for email, web page or social media consumption
You set campaign timeframe limits and franchisees choose from your parameters
You choose if messaging can be personalized and how those changes are approved
Franchisees use a mobile-driven admin to select, personalize, activate and track campaigns.
Simple interfaces serve up campaign options, date selection and outreach platform types
Franchisees make it their own by adding simple messaging that connects campaign themes to their location
Visibility into past, active and upcoming campaigns allows for quick local oversight
Collected data - served up locally, regionally or chain-wide in a way that’s easy to consume and use
Permissions allow visibility to the appropriate level of campaign results and customer data
Store-by-store results compare nearby locations or contrast regional traffic
Franchisees learn which delivery platforms work best for their customers to tailor subsequent campaigns
Good for you. Good for your franchisees:
Campaign maintenance can be done easily by your team or your agency
Limited effort requirement on the local level ensures system utilization
Provides micro and macro reporting
Simplifies customer outreach process down to a few clicks
Allows for personalization in addition to automated ease
Provides easy-to-access reporting
We know that no two companies have the same needs, but franchisors all share a unique set of challenges when it comes to empowering and overseeing franchisees.
We’d love to learn more about where your needs lie and see if our solutions are a fit.
Just fill out this simple email form or call 404-549-8897. No sales pitch – just some conversation and maybe a product demo. We think it could be good for both of us.